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Research papers

What is missing in media planning?

This paper is based on a lot of experience. My judgement for you today in "what is missing in media planning" are; A. Planners in general are not seriously and completely trained in fundamentals of media planning, the research methods and their...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Author: Stephen A. Douglas
June 15, 1984
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Citation

Douglas, S. A. (1984a, June 15). What is missing in media planning?. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/what-is-missing-in-media-planning-


Research papers

Radio

This review paper examines the factors influencing media research design in the UK - partly technical and partly the interplay between advertisers’ needs and media owners' resources - with particular reference to the development of radio...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Author: Derek Bloom
June 15, 1984
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Citation

Bloom, D. (1984a, June 15). Radio. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/radio


Research papers

Research for local newspapers

Media researchers can help the managements of small, local media by providing data which will not only give good audience measurement but also provide guidance on editorial and marketing aspects. Local advertisers are unused to having good audience...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Author: Donald Osborne
June 15, 1984
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Citation

Osborne, D. (1984a, June 15). Research for local newspapers. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/research-for-local-newspapers


Research papers

New media

This paper reviews new developments in the electronic media and to a lesser extent the print media and considers the new media areas which are emerging. The implications of these developments and new technology for future media research methodology...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Author: Tony Twyman
June 15, 1984
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Citation

Twyman, T. (1984a, June 15). New media. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/new-media


Research papers

Reaching the right people

This investigation concerns itself with two major media of appeal to housewives in Britain: commercial television and women's magazines. It can be demonstrated that these two media — or more accurately their audiences — are distinctly...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Authors: Derek H. Davies, Michael Grant
June 15, 1984
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Citation

Davies and Grant (1984a, June 15). Reaching the right people. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/reaching-the-right-people


Research papers

Does media research affect media planning

The following paper considers why we need media research, looks at relevant anticipated environmental changes, describes the current research and, having defined what the objectives are, suggests an outline for the requirements of media research in...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Author: Doug L. Thornes
April 11, 1984
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Citation

Thornes, D. L. (1984a, April 11). Does media research affect media planning. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/does-media-research-affect-media-planning


Research papers

The past is the future again

Is the past the future again? Will we live to see a relaunch of optimisation? Is it worth the trouble to look into the matter again? Do we now have the chance to use media selection models more efficiently? Could we use all possible means today? Or...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Author: Otmar Ernst
April 11, 1984
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Citation

Ernst, O. (1984a, April 11). The past is the future again. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/the-past-is-the-future-again


Research papers

Theory and practice of media mix decisions

This paper is aimed to throw some light on the ways media research data are, indeed, affecting the media planning processes. Although the media availability in West Germany is entirely different from the availability of media in Canada, the planning...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Authors: Rolf Speetzen, Hans Vorster
April 11, 1984
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Citation

Speetzen and Vorster (1984a, April 11). Theory and practice of media mix decisions . ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/theory-and-practice-of-media-mix-decisions-


Research papers

Opening of the seminar

We have discussed the various methodical problems of media research. Case studies have been presented, survey designs have been discussed and the findings of very important and sometimes only important surveys have been elaborated. The methodical...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Author: Otmar Ernst
April 11, 1984
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Citation

Ernst, O. (1984a, April 11). Opening of the seminar. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/opening-of-the-seminar-2465